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Listings for advertising measurement

4 listings tagged by providers for this use case

  1. Vetrina Retail & Media MeasurementVerified provider🇮🇹

    TV and streaming audience panel: Italy and Spain (aggregated)

    Viewing of linear TV and streaming services from a 5,200-household opt-in panel in Italy and Spain, delivered only as aggregated audiences by programme and demographic.

    TV and streaming data Free sample3.8(2)Demo listing
    Coverage
    2 countries
    History
    Since 2019
    Refresh
    Daily
    Delivery
    Dashboard / web app +2
    from €4,800 custom campaign post-evaluation
    Published 2026-10-01
    Listed 1 month ago
  2. Listed 1 month ago
  3. Listed 3 months ago
  4. Ipê Audience Labs🇧🇷

    Consented audience segments for Brazil and Mexico (programmatic)

    640 ready-made interest, life-stage and purchase-intent audiences for Brazil and Mexico, built on consented partner data and activated through DSPs and clean rooms.

    Audience segmentsDemo listing
    Coverage
    2 countries
    History
    Since 2021
    Refresh
    Weekly
    Delivery
    Amazon S3 +2
    from $1.20 data CPM, per 1,000 impressions served
    Published 2026-10-01
    Listed 1 month ago

About advertising measurement

Advertising measurement tells you what your media spend achieved: who saw the ads, how your spend compares with competitors and which channels drove results. Without independent data, every channel tends to claim credit for the same sale.

Ad intelligence data shows creatives, placements and estimated spend by advertiser and channel, which helps benchmark share of voice. Marketing attribution data traces conversion paths and channel performance so you can allocate budget. TV and streaming data measures viewing and audiences for linear and connected TV, closing a gap that digital tools cannot see.

A typical workflow

  1. Set objectives and agree the metrics that represent them.
  2. Combine delivery, audience and outcome data in one view.
  3. Use attribution or media mix models to estimate contribution.
  4. Run holdout or geographic tests to calibrate the models.

What to check before you buy

Ask how spend estimates are produced, which channels and markets are covered, how TV panels are sized and weighted and how attribution copes with cookie loss and walled gardens. Methodology transparency matters more than dashboards.

Last reviewed on 11 Nov 2026

Data for advertising measurement: questions

Need data for advertising measurement?

Describe the result you are after and the data you think you need. Providers reply with proposals and samples.