Ad intelligence data

Ad intelligence data tracks the ads brands run: the creatives, where they appear, how often, and estimated spend. Brand and competitive-intelligence teams use it to benchmark rivals, agencies to pitch and plan, media sellers to find advertisers, and investors to gauge marketing intensity.

Typical fields

• Advertiser and brand, mapped to a parent company
• Channel: display, social, video, search, TV, radio, print or out-of-home
• Publisher, platform or placement
• Creative ID, format, copy or image and landing page
• First-seen and last-seen dates and impression estimates
• Estimated spend by period and market
• Product category

Sources and collection

Providers observe ads through automated crawling of websites and apps, consenting user panels, platform ad libraries and transparency archives, broadcast monitoring and print scanning. Spend is usually estimated by combining observed frequency and placement with rate-card or auction-price models.

Delivery and pricing

Delivered through dashboards with search and alerts, plus API or file exports. Pricing is usually an annual subscription based on markets, channels, history and number of users, with extra fees for raw creative archives.

Before you buy

• Ask which channels are observed directly and which are modeled.
• Check how spend estimates are calibrated and validated against known budgets.
• Confirm coverage of social platforms, where visibility into targeting and spend is limited.
• Check the quality of advertiser-to-parent mapping.
• Review rights to store and show creatives, which may be protected by copyright.