Firmographic data is the descriptive profile of a business: what it does, where it operates, how large it is and how it is structured. It is the foundation for market sizing, territory planning, lead scoring, segmentation and CRM enrichment.
Typical fields:
- Company name, legal name and website domain
- Industry codes (NAICS, SIC, NACE) and descriptive tags
- Employee count or band, revenue or revenue band
- Headquarters and branch addresses
- Legal form, founding year and registration number
- Parent company and public or private status
Sources and collection
Providers combine official registries, published accounts, company websites, regulatory filings, news, job postings and verification calls. Employee and revenue figures for private companies are often modeled from signals rather than reported. Industry classification may come from registries, be inferred from website text with machine learning, or be assigned by researchers.
Delivery and pricing
Delivered as bulk files, CRM integrations, warehouse shares or enrichment APIs. Pricing is usually an annual licence based on record count, countries and field depth, or per record and per call for enrichment. Global coverage and verified revenue figures cost more than modeled bands.
Before you buy
- Run a match test against your own customer list and check accuracy by hand.
- Ask which revenue and headcount values are reported and which are modeled.
- Check industry classification quality in your niche.
- Confirm how closed and merged companies are flagged.
- Compare coverage of small businesses, which varies most between providers.