What does incidence rate mean in survey pricing?

Incidence is the share of panelists who qualify for your survey. Low incidence, such as recent buyers of a niche product, means more people must be screened per completed interview. That raises both cost and fieldwork time.

How do I spot low-quality survey data?

Look for speeders who finish too fast, straight-lining across grid questions, contradictory answers and nonsense open-ended text. Good providers remove these responses and report how many were removed. Ask which fraud checks are used before fieldwork starts.

Can I publish results from a purchased survey?

Only if the licence allows it. Syndicated data often limits public citation or requires attribution and a methodology note. Custom surveys you commission usually allow publication, but confirm it in the contract.

What is the difference between syndicated and custom surveys?

Syndicated surveys run on a fixed schedule with a standard questionnaire and are sold to many buyers, which keeps the cost low. Custom surveys are designed around your questions and audience. Many buyers use syndicated data for benchmarks and custom research for specific decisions.

Consumer and audience data

Survey and panel data

Survey results and research panels across markets.

Listings: 3
Providers: 2
Countries named: 16

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Survey and panel data listings

3 data products and services

Kopje Research & Public Data🇿🇦
Custom survey fieldwork in Africa: online, mobile and phone interviews
Questionnaire design, translation, scripting and fieldwork in 14 African countries by online panel, mobile web and phone interviews, delivered as weighted data and tables.
Survey and panel dataData serviceDemo listing
Coverage
14 countries
History
Since 2012
Refresh
On request
Delivery
Email / file download +2
from $6,000 from: 1,000 online completes in one country, 10-minute survey
Published 2026-09-27
Listed 2 months ago
Ipê Audience Labs🇧🇷
Brazil and Mexico consumer lifestyle and purchase-intent panel
Quarterly survey results from 24,000 opt-in panelists in Brazil and Mexico on shopping, payments, media use, brand consideration and purchase intent, weighted and aggregated.
Consumer behavior data Free sampleDemo listing
Coverage
2 countries
History
Since 2021
Refresh
Quarterly
Delivery
Dashboard / web app +2
from $2,900 single wave, one country
10% off via DataStoa
Published 2026-09-29
Listed 1 month ago
Kopje Research & Public Data🇿🇦
Pan-African consumer survey panel: South Africa, Nigeria, Kenya, Ghana, Egypt, Morocco
Monthly omnibus survey results from mobile and online panels in six African markets covering spending, payments, connectivity and brand use, weighted and aggregated.
Survey and panel data Free sampleDemo listing
Coverage
6 countries
History
Since 2017
Refresh
Monthly
Delivery
Dashboard / web app +2
from $1,200 one closed question added to one country wave
Published 2026-09-28
Listed 1 month ago

About survey and panel data

Survey and panel data captures what people and businesses say: opinions, intentions, awareness and self-reported behavior. Insights teams, product managers, consultants, academics and public bodies buy existing survey datasets for benchmarks, or commission new surveys through access to research panels.

Typical fields

Respondent ID (pseudonymous) and survey wave
Question text, answer options and response
Demographic profile and weight
Country, language and fieldwork dates
Quality flags such as speeding or failed attention checks

Sources and collection

Survey data is collected online from opt-in panels, by phone, face to face, or through intercepts on websites and apps. Syndicated surveys run on a schedule and are sold to many buyers, while custom surveys are designed for one buyer. Quality depends on panel recruitment, fraud controls, questionnaire design and weighting to population benchmarks.

Delivery and pricing

Syndicated data is delivered as tables, dashboards or respondent-level files. Custom surveys are usually priced per completed interview, driven by the incidence of the target audience, questionnaire length and country; business and specialist audiences cost much more than general consumers. Panel access can also be bought as a service.

Before you buy

Read the exact question wording and answer options.
Check fieldwork dates, sample sizes and the methodology statement.
Ask about fraud and bot detection and the share of responses removed.
Confirm how data is weighted and to which benchmarks.
Check that the licence allows publishing results if you plan to.

Last reviewed on 11 Nov 2026

Buying survey and panel data

Need survey and panel data that isn’t listed?

Describe the coverage, fields and delivery you need. Providers who sell it reply with proposals, and you choose who to talk to.

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