What is passive measurement?

Passive measurement records behavior automatically, for example through a metering app that logs app or website use with the panelist's consent. It avoids the memory errors common in surveys. It cannot capture motivations, so it is often combined with survey questions.

Is respondent-level data allowed on DataStoa?

Yes, when it is pseudonymized, collected with consent and cannot reasonably identify an individual. It must not include sensitive data about identifiable people. Many providers also offer aggregated tables if you do not need respondent rows.

How large should a consumer panel be?

It depends on how finely you need to cut the data. A national total can be reliable with a few thousand respondents, but small segments or regions need far more. Ask for sample sizes per segment rather than for the panel overall.

How do I combine behavior data with my own customer data?

Direct linking usually needs consent or a privacy-safe clean room. A simpler approach is to compare your customers with panel segments that share the same profile. Ask the provider which matching options the licence permits.

Consumer and audience data

Consumer behavior data

Purchase, media and lifestyle behavior from panels and surveys.

Listings: 3
Providers: 2
Countries named: 16

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Consumer behavior data listings

3 data products and services

Kopje Research & Public Data🇿🇦
Custom survey fieldwork in Africa: online, mobile and phone interviews
Questionnaire design, translation, scripting and fieldwork in 14 African countries by online panel, mobile web and phone interviews, delivered as weighted data and tables.
Survey and panel dataData serviceDemo listing
Coverage
14 countries
History
Since 2012
Refresh
On request
Delivery
Email / file download +2
from $6,000 from: 1,000 online completes in one country, 10-minute survey
Published 2026-09-27
Listed 2 months ago
Ipê Audience Labs🇧🇷
Brazil and Mexico consumer lifestyle and purchase-intent panel
Quarterly survey results from 24,000 opt-in panelists in Brazil and Mexico on shopping, payments, media use, brand consideration and purchase intent, weighted and aggregated.
Consumer behavior data Free sampleDemo listing
Coverage
2 countries
History
Since 2021
Refresh
Quarterly
Delivery
Dashboard / web app +2
from $2,900 single wave, one country
10% off via DataStoa
Published 2026-09-29
Listed 1 month ago
Kopje Research & Public Data🇿🇦
Pan-African consumer survey panel: South Africa, Nigeria, Kenya, Ghana, Egypt, Morocco
Monthly omnibus survey results from mobile and online panels in six African markets covering spending, payments, connectivity and brand use, weighted and aggregated.
Survey and panel data Free sampleDemo listing
Coverage
6 countries
History
Since 2017
Refresh
Monthly
Delivery
Dashboard / web app +2
from $1,200 one closed question added to one country wave
Published 2026-09-28
Listed 1 month ago

About consumer behavior data

Consumer behavior data shows what people buy, watch, read and do, and how often. Brand, media and insights teams use it to understand purchase drivers and media habits, product teams to spot shifts in demand, and investors to follow consumer trends between official releases.

Typical fields

Respondent or panelist ID (pseudonymous)
Demographic profile and weight
Behavior measured, such as purchases, media use, channel or brand
Frequency, quantity and spend
Date or period
Country and region

Sources and collection

Most behavior data comes from opt-in research panels. Panelists may answer recurring surveys, scan receipts, install metering apps that record media or app use with their consent, or share purchase histories. The provider then weights the panel to match the population. Passive data is more accurate about what people did, while surveys are better at explaining why.

Delivery and pricing

Data is delivered as respondent-level files with weights, aggregated tables, dashboards or cloud shares. Price depends on markets, sample size, frequency of waves and granularity; respondent-level data typically costs more and comes with stricter terms.

Before you buy

Ask how panelists were recruited and how consent was collected for each data type.
Check sample sizes in the sub-groups you care about.
Confirm the weighting targets and how the panel compares with census figures.
Check that respondent-level data is pseudonymized and cannot identify individuals.
Ask how panel churn and fraudulent respondents are managed.

Last reviewed on 11 Nov 2026

Buying consumer behavior data

Need consumer behavior data that isn’t listed?

Describe the coverage, fields and delivery you need. Providers who sell it reply with proposals, and you choose who to talk to.

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