Social media data

Social media data collects public posts, comments and engagement from social networks, forums, video platforms and blogs. Brand and communications teams use it for social listening and crisis monitoring, product teams for feedback, researchers to study public discourse, and investors for early signals of consumer interest.

Typical fields

• Post ID, platform and URL
• Text, language and media type
• Publication timestamp
• Engagement counts such as likes, shares, comments and views
• Author type and follower count, often pseudonymized
• Derived fields such as sentiment, topics, entities and country

Sources and collection

Data comes from official platform APIs, licensed feeds and collection from public pages. Access rules change often, and some platforms restrict commercial reuse or require deletion when a post is removed. Posts are personal data when they can be linked to a person, so privacy law applies even to public content.

Delivery and pricing

Expect streaming APIs, query-based exports, dashboards or bulk files of historical posts. Price depends on the platforms covered, post volume, the keywords or topics tracked, history depth and enrichment. Historical backfills are often priced separately.

Before you buy

• Ask which platforms are covered and how access is obtained.
• Check whether deleted posts are removed from your copy as platform terms require.
• Confirm author handles are removed or pseudonymized if you do not need them.
• Check language coverage and sentiment accuracy in your markets.
• Avoid any use that profiles or monitors specific individuals.