B2B contact data

B2B contact data gives sales and marketing teams the names, job titles and business contact details of people at target companies. It is used to build prospect lists, enrich CRM records, route inbound leads and run outbound campaigns.

Typical fields:

• Full name, job title, seniority and department
• Company name, domain and firmographics
• Work email with verification status
• Office phone and direct dial where available
• City and country
• Last verified date and source type

Sources and collection

Providers combine public sources such as company websites, press releases and filings with contributory networks, partner data and researchers who verify records by phone or email. Emails are often derived from company naming patterns and then verified. How data was collected, and what people were told, matters for compliance as much as for accuracy.

Delivery and pricing

Delivered as list exports, CRM integrations, enrichment APIs or bulk files. Pricing is usually per record or per credit, or a seat-based subscription with export limits. Verified direct dials and senior roles cost more.

Compliance

Under the GDPR and UK GDPR, buyers usually rely on legitimate interests with a documented assessment and must inform contacts of the source of their data within the required time. National electronic marketing rules differ, and some countries require consent before marketing email even to business addresses. Phone outreach may need checks against do-not-call registers. This is general information, not legal advice.

Before you buy

• Send a test batch and measure hard bounce rates.
• Check title and employer accuracy for contacts you already know.
• Ask for the provider's sources, privacy notices and opt-out process.
• Confirm suppression lists are honored across deliveries.
• Verify that the licence covers outbound marketing in your target countries.