Decision-maker data

Decision-maker data identifies the people who influence and approve purchases at target accounts: their roles, seniority, departments and reporting lines. Account executives, account-based marketers and partnership teams use it to map buying committees, multithread deals and decide who to approach first.

Typical fields:

• Name and job title
• Normalized seniority, from C-level to manager
• Department and function
• Reports-to relationship or org chart position
• Buying role: decision maker, influencer or user
• Business email and phone, where included
• Tenure in role and last verified date

Sources and collection

Org charts and roles are assembled from company websites, filings and annual reports, press releases, conference agendas, job postings and contributed data, then checked by researchers. Reporting lines are often inferred from titles and team structure rather than confirmed, so treat them as approximations. Buying roles may be modeled from title and department.

Delivery and pricing

Delivered through sales platforms, CRM integrations and APIs, or as account-based files. Pricing is typically per contact or credit, per account mapped, or seat-based. Custom research to map named accounts is sold as a service.

Privacy

These are personal data, so the same rules as other B2B contact data apply: a lawful basis for processing, transparency about the source, respect for objections and compliance with local marketing rules. This is not legal advice.

Before you buy

• Test org charts on accounts where you know the real structure.
• Ask which reporting lines are confirmed and which are inferred.
• Check coverage below the C-suite, where buying committees often sit.
• Confirm refresh frequency, since leadership teams change often.
• Review the licence for marketing and outreach use.