Contact and people data

Contact and people data helps businesses reach and understand professionals: who works where, in what role, and how to contact them. It powers sales prospecting, recruiting, marketing, CRM enrichment, identity matching and fraud prevention.

What the sub-categories cover

• B2B contact data: work emails, phone numbers and job titles of business decision makers.
• Professional profile data: career histories, skills and education.
• Email and phone validation: deliverability and line status checks.
• Identity resolution data: links between hashed emails, devices and households.
• Decision-maker data: org charts and buying-committee roles at target accounts.

How to choose

If you need to reach people, start with contact data and validation. If you need to know who matters inside an account, add decision-maker data. Identity resolution is for marketing and measurement teams matching records across systems, usually with hashed identifiers rather than names.

Privacy comes first

This is personal data almost everywhere. Under the GDPR and UK GDPR, a buyer needs its own lawful basis for processing, often legitimate interests backed by a documented assessment, and must tell people where their data came from. Electronic marketing rules add limits, and some countries require prior consent for marketing email even to business addresses. This is general information, not legal advice.

Pricing is usually per record, per credit or per API call, or a seat-based platform subscription.

Before you buy

• Ask how data was collected and what notices people received.
• Check bounce and accuracy rates on a test batch.
• Confirm how opt-outs and suppression lists are handled.
• Verify that the licence covers your intended outreach.