End-to-end survey projects for companies, researchers and development organisations that need primary data from African markets.
What's included
- Questionnaire review and design support, including local wording and answer codes
- Translation and back-translation into 11 languages, from Afrikaans and isiZulu to Hausa, Swahili, Amharic and Arabic
- Survey scripting for mobile web, plus phone (CATI) interviewing through partner call centres
- Sampling from Kopje panels or random digit dialling for phone studies, with quotas you approve
- Cleaned respondent-level data with pseudonymous IDs, weights, data tables and a methods note
How buyers use it
- Market entry and concept testing before launching a product or service
- Brand health and customer satisfaction tracking in new markets
- Baseline and evaluation surveys for development programmes
- Academic studies that need comparable data across several countries
Coverage and methodology
Online and mobile fieldwork runs on Kopje panels in South Africa, Nigeria, Kenya, Ghana, Egypt and Morocco; phone interviews extend coverage to Tanzania, Uganda, Côte d'Ivoire, Senegal, Ethiopia, Zambia, Rwanda and Cameroon. Quality controls include attention checks, speeder and straight-liner removal, and back-checks on 10% of phone interviews. Every respondent gives informed consent, and we do not collect names, phone numbers or other identifiers in delivered files. Price depends on country, mode, interview length and incidence of the target group; a 10-minute online survey with 1,000 general-population completes in one country is the reference point below.