Monthly omnibus survey results from mobile and online panels in six African markets covering spending, payments, connectivity and brand use, weighted and aggregated.
Data product · Listing updated 11 Nov 2026
Egypt, Ghana, Kenya, Morocco, Nigeria, South Africa
Tables published 10 days after fieldwork closes
6,000 completed interviews a month across six countries
Startups, Small and medium businesses, Mid-market, Enterprises, Academia and research
Kopje opt-in mobile and online research panels
Monthly mobile-web survey with quotas and post-stratification weighting to national statistics
A monthly omnibus that tracks how consumers in six of Africa's largest markets earn, spend, pay and connect.
Panelists are adults recruited through mobile networks, partner referrals and online advertising, and they answer on mobile web or by app. Results are weighted to national statistics on age, gender, region and urban or rural residence. Mobile panels under-represent rural, older and lower-income adults even after weighting, so we publish unweighted bases and flag cells with fewer than 100 respondents. Panelists consent to research use, can leave at any time and are never identified in outputs; we deliver aggregated tables only.
12 fields as documented by Kopje Research & Public Data.
| Field | Type | Description | Example |
|---|---|---|---|
| wave_month | date | First day of the fieldwork month | — |
| country | string | ISO 3166-1 alpha-2 country code | — |
| region | string | Sub-national region | — |
| urban_rural | string | urban or rural | — |
| age_band | string | Respondent age band (18+) | — |
| gender | string | Self-reported gender | — |
| income_band | string | Household income band, local currency | — |
| question_id | string | Tracked question code | — |
| answer_option | string | Answer option | — |
| weighted_pct | number | Weighted share choosing the option | — |
| unweighted_base | integer | Respondents in the cell | — |
| low_base_flag | boolean | True when fewer than 100 respondents | — |
Real rows from the provider's sample file. Personal data is masked before anything is shown.
| wave_monthstring | countrystring | age_bandstring | genderstring | question_idstring | answer_optionstring | weighted_pctstring | unweighted_basestring |
|---|---|---|---|---|---|---|---|
| 2026-10-01 | KE | 25-34 | female | PAY_01 | Mobile money | 88.5 | 212 |
| 2026-10-01 | NG | 18-24 | male | NET_04 | Buys data bundles weekly | 47.1 | 198 |
| 2026-10-01 | ZA | 35-44 | female | SHP_02 | Shops online at least monthly | 33.6 | 176 |
Prices in USD, as published by Kopje Research & Public Data
one closed question added to one country wave
all six countries, aggregated tables
Converted amounts use DataStoa display rates and are approximate. Kopje Research & Public Data quotes the final price, taxes and terms.
Request detailed pricing6 countries.
Time coverage: 2017 to present.
Provider-reported
Latency: Tables published 10 days after fieldwork closes
DataStoa has not audited these figures. Ask the provider how they are measured, or test them on a sample.
The licence is agreed directly between you and Kopje Research & Public Data. This summary is provider-reported; the linked terms prevail.
Not listed: use in commercial products, AI / ML model training, AI retrieval and grounding, redistribution allowed, marketing and outreach. Ask Kopje Research & Public Data if you need any of these.
African consumer panels, survey fieldwork and public economic data
Kopje Research runs consumer research panels and survey fieldwork across Africa and publishes harmonized economic indicators and public tender data for the continent. The team combines field partners in 14 countries with a Johannesburg data desk that turns official statistics into consistent, documented time series.