Quarterly survey results from 24,000 opt-in panelists in Brazil and Mexico on shopping, payments, media use, brand consideration and purchase intent, weighted and aggregated.
Data product · Listing updated 11 Nov 2026
Mexico
Brazil
Results three weeks after each wave closes
8,000 completed interviews per quarter
Startups, Small and medium businesses, Mid-market, Enterprises, Academia and research
Ipê opt-in online research panel
Quarterly online survey waves with quota sampling and post-stratification weighting
Tracking data on how Brazilian and Mexican consumers shop, pay and spend their media time, from a consented research panel.
The panel has about 16,000 active members in Brazil and 8,000 in Mexico, recruited online and through partner referrals, and each quarterly wave targets 4,000 completed interviews per country. Results are weighted to official population figures by age, gender, region and class. Panelists are adults who consent to research use under LGPD and Mexican law and can leave at any time; we do not ask about health conditions, religion, political views or sexual orientation. Online panels under-represent older and rural consumers, and weighting reduces but does not remove that bias, which is disclosed in every report.
12 fields as documented by Ipê Audience Labs.
| Field | Type | Description | Example |
|---|---|---|---|
| wave | string | Survey wave, e.g. 2026-Q3 | — |
| country | string | BR or MX | — |
| region | string | Macro-region | — |
| age_band | string | Respondent age band (18+ only) | — |
| gender | string | Self-reported gender | — |
| socio_class | string | Socioeconomic class A to E | — |
| question_id | string | Tracked question code | — |
| question_text | string | Question wording in English | — |
| answer_option | string | Answer option | — |
| weighted_pct | number | Weighted share choosing the option | — |
| unweighted_base | integer | Respondents in the cell | — |
| margin_of_error | number | 95% margin of error, percentage points | — |
Real rows from the provider's sample file. Personal data is masked before anything is shown.
| wavestring | countrystring | age_bandstring | socio_classstring | question_idstring | answer_optionstring | weighted_pctstring | unweighted_basestring |
|---|---|---|---|---|---|---|---|
| 2026-Q3 | BR | 25-34 | C | PAY_03 | Pix | 71.4 | 612 |
| 2026-Q3 | MX | 25-34 | C | PAY_03 | Debit card | 38.2 | 301 |
| 2026-Q3 | BR | 45-54 | B | STR_01 | Uses a paid streaming service | 64.0 | 288 |
Prices in USD, as published by Ipê Audience Labs
single wave, one country
all tracked questions, aggregated tables
Converted amounts use DataStoa display rates and are approximate. Ipê Audience Labs quotes the final price, taxes and terms.
Request detailed pricing2 countries across 2 regions.
Time coverage: 2021 to present.
Provider-reported
Latency: Results three weeks after each wave closes
DataStoa has not audited these figures. Ask the provider how they are measured, or test them on a sample.
The licence is agreed directly between you and Ipê Audience Labs. This summary is provider-reported; the linked terms prevail.
Not listed: use in commercial products, AI / ML model training, AI retrieval and grounding, redistribution allowed, marketing and outreach. Ask Ipê Audience Labs if you need any of these.
Consented audiences and consumer insight for Brazil and Mexico
Ipê Audience Labs builds privacy-safe audience segments and small-area demographic estimates for Brazil and Mexico from consented partner data, its own research panel and official statistics. Segments are activated through advertising platforms, and nothing is sold at the level of an identifiable person.