640 ready-made interest, life-stage and purchase-intent audiences for Brazil and Mexico, built on consented partner data and activated through DSPs and clean rooms.
Data product · Listing updated 11 Nov 2026
Mexico
Brazil
Weekly refresh; opt-outs removed within 48 hours
About 79 million reachable identifiers across both countries
Small and medium businesses, Mid-market, Enterprises
Consented first-party data from publisher and retail-loyalty partners; Ipê research panel
Hashed partner feeds with consent records, weekly refresh, modeled lookalikes with a minimum segment size
Privacy-safe audiences for advertisers and agencies running programmatic campaigns in Brazil and Mexico.
Segments come from consented first-party data supplied by 14 publisher and retail-loyalty partners. Each partner passes consent records under LGPD and Mexican data-protection law; data are refreshed weekly and identifiers that withdraw consent are removed within 48 hours. We do not build segments on health, religion, political opinion, sexual orientation, ethnicity, union membership, financial hardship or minors, and segments with fewer than 5,000 identifiers are not offered. Brazil carries about 58 million reachable identifiers and Mexico about 21 million; match rates depend on the activation platform.
10 fields as documented by Ipê Audience Labs.
| Field | Type | Description | Example |
|---|---|---|---|
| segment_id | string | Ipê segment ID | — |
| segment_name | string | Human-readable segment name | — |
| taxonomy_path | string | Interest, life stage or intent path | — |
| country | string | BR or MX | — |
| id_type | string | maid, hashed_email or cookie | — |
| segment_size | integer | Reachable identifiers at last refresh | — |
| source_type | string | publisher, loyalty or panel_modeled | — |
| refresh_date | date | Date of last refresh | — |
| cpm_usd | number | Data CPM charged on activation, USD | — |
| activation_partners | json | Platforms where the segment is available | — |
Real rows from the provider's sample file. Personal data is masked before anything is shown.
| segment_idstring | segment_namestring | countrystring | id_typestring | segment_sizestring | cpm_usdstring |
|---|---|---|---|---|---|
| ipe_br_0412 | Intent > Home improvement > Power tools | BR | maid | 1840000 | 1.20 |
| ipe_mx_0107 | Interest > Travel > Beach holidays | MX | hashed_email | 920000 | 1.00 |
| ipe_br_0233 | Life stage > Recent movers | BR | maid | 2310000 | 1.50 |
Prices in USD, as published by Ipê Audience Labs
data CPM, per 1,000 impressions served
custom modeled segment build
Converted amounts use DataStoa display rates and are approximate. Ipê Audience Labs quotes the final price, taxes and terms.
Request detailed pricing2 countries across 2 regions.
Time coverage: 2021 to present.
Provider-reported
Latency: Weekly refresh; opt-outs removed within 48 hours
DataStoa has not audited these figures. Ask the provider how they are measured, or test them on a sample.
The licence is agreed directly between you and Ipê Audience Labs. This summary is provider-reported; the linked terms prevail.
Not listed: internal analytics, use in commercial products, AI / ML model training, AI retrieval and grounding, redistribution allowed, research use. Ask Ipê Audience Labs if you need any of these.
Consented audiences and consumer insight for Brazil and Mexico
Ipê Audience Labs builds privacy-safe audience segments and small-area demographic estimates for Brazil and Mexico from consented partner data, its own research panel and official statistics. Segments are activated through advertising platforms, and nothing is sold at the level of an identifiable person.