Population, age, household and income-band estimates for about 450,000 Brazilian census sectors, updated each year from IBGE releases and modeled intercensal trends.
Data product · Listing updated 11 Nov 2026
Brazil
Annual update each March
About 450,000 census sectors in 5,570 municipalities
Startups, Small and medium businesses, Mid-market, Enterprises, Public sector
IBGE census open data, municipal population projections and modeled intercensal indicators
Official releases joined to sector geometries; intercensal and income modeling calibrated to household survey results
Small-area demographics for site selection, media planning and market sizing anywhere in Brazil.
The base layer is IBGE's 2022 Census results at census-sector level, published as official open data, with the 2010 Census kept for comparison. Intercensal estimates blend municipal population projections, new residential construction signals and household connection counts where available. Income bands are modeled from census variables and calibrated at state level to the PNAD Contínua household survey. All figures describe areas, never individuals; sectors with very few households carry suppressed or rounded values in line with IBGE disclosure practice, and each value carries a flag showing whether it is observed or modeled.
12 fields as documented by Ipê Audience Labs.
| Field | Type | Description | Example |
|---|---|---|---|
| sector_code | string | IBGE census sector code | — |
| municipality_code | string | IBGE municipality code | — |
| state | string | State abbreviation | — |
| urban_rural | string | urban or rural | — |
| population | integer | Estimated resident population | — |
| households | integer | Estimated private households | — |
| age_bands | json | Population by five-year age band and sex | — |
| avg_household_size | number | Average residents per household | — |
| income_band_distribution | json | Share of households by income band | — |
| socioeconomic_class_mix | json | Estimated share of households in classes A to E | — |
| value_type | string | observed or modeled | — |
| geometry | geometry | Sector polygon (WGS 84) | — |
Free sample available on request
The provider sends a sample file so you can test fit and quality before you buy.
Prices in USD, as published by Ipê Audience Labs
national file, current year
national file with annual updates and history
Converted amounts use DataStoa display rates and are approximate. Ipê Audience Labs quotes the final price, taxes and terms.
Request detailed pricing1 country.
Time coverage: 2010 to present.
Provider-reported
Latency: Annual update each March
DataStoa has not audited these figures. Ask the provider how they are measured, or test them on a sample.
The licence is agreed directly between you and Ipê Audience Labs. This summary is provider-reported; the linked terms prevail.
Not listed: AI / ML model training, AI retrieval and grounding, redistribution allowed, marketing and outreach, research use. Ask Ipê Audience Labs if you need any of these.
Consented audiences and consumer insight for Brazil and Mexico
Ipê Audience Labs builds privacy-safe audience segments and small-area demographic estimates for Brazil and Mexico from consented partner data, its own research panel and official statistics. Segments are activated through advertising platforms, and nothing is sold at the level of an identifiable person.