Consented audiences and consumer insight for Brazil and Mexico
3 published listings.
Quarterly survey results from 24,000 opt-in panelists in Brazil and Mexico on shopping, payments, media use, brand consideration and purchase intent, weighted and aggregated.
Population, age, household and income-band estimates for about 450,000 Brazilian census sectors, updated each year from IBGE releases and modeled intercensal trends.
640 ready-made interest, life-stage and purchase-intent audiences for Brazil and Mexico, built on consented partner data and activated through DSPs and clean rooms.
Ipê Audience Labs builds privacy-safe audience segments and small-area demographic estimates for Brazil and Mexico from consented partner data, its own research panel and official statistics. Segments are activated through advertising platforms, and nothing is sold at the level of an identifiable person.
What the provider licenses its data for, and what it does not allow.
Programmatic audience targeting, campaign planning, market sizing, and store or media planning by area.
Credit, employment, insurance or housing eligibility decisions; targeting minors; any attempt to re-identify individuals.
DataStoa's acceptable use policy applies on top: no re-identification, discrimination, surveillance or sanctioned uses.
Provider-reported. Ask for certificates or a data processing agreement before you sign.
None listed