B2B intent data

B2B intent data identifies companies that are actively researching a topic, product category or vendor. Sales and marketing teams use it to prioritize accounts, time outreach and personalize campaigns, often as part of account-based marketing.

Typical fields:

• Company name and domain
• Intent topic or keyword cluster
• Intent score or surge flag
• Week or date of activity
• Strength relative to the company's own baseline
• Location of the researching office, where available
• Topic taxonomy version

Sources and collection

First-party intent comes from your own website and content. Third-party intent is aggregated from research activity across networks of publisher sites, review platforms, ad bid streams or communities, then attributed to companies through IP address mapping, domain matching or logged-in accounts. Reputable providers report activity at company level, do not expose individual identities, and document their consent and privacy controls.

Delivery and pricing

Usually delivered weekly through CRM and marketing automation integrations, warehouse shares or files. Pricing is typically an annual subscription based on the number of topics monitored, target accounts and integrations, sometimes with seat-based platform access.

Before you buy

• Ask how activity is attributed to companies and how IP mapping copes with remote work.
• Check whether the topic taxonomy covers your category specifically.
• Request a backtest on your closed-won and closed-lost deals.
• Review the privacy and consent model behind the underlying data.
• Confirm how scores are normalized against each company's usual activity.