Retail sell-out, CPG share and advertising measurement for Southern Europe
3.8(2)4 published listings.
Viewing of linear TV and streaming services from a 5,200-household opt-in panel in Italy and Spain, delivered only as aggregated audiences by programme and demographic.
Weekly scanned sales in units and value by SKU and store cluster from 11,800 partner grocery and drugstore outlets in Italy, Spain and France, with price and promotion flags.
Detected ad creatives across 240 TV channels, 3,500 websites, 400 apps and out-of-home sites in Italy, Spain, Portugal and France, with estimated spend by advertiser and brand.
Monthly brand and manufacturer share, distribution and promotion pressure for 260 grocery, household and personal-care categories across Italy, Spain and France.
Vetrina measures what sells in Southern European grocery and drugstore channels and what advertisers spend to sell it. Retail sell-out comes from partner retailers' point-of-sale feeds, and media data from monitored TV, digital and out-of-home inventory plus an opt-in household panel.
What the provider licenses its data for, and what it does not allow.
Category management, brand share tracking, promotion evaluation, media planning and competitive advertising analysis.
Deriving an individual retailer's commercial terms for resale, and any attempt to re-identify panel households.
DataStoa's acceptable use policy applies on top: no re-identification, discrimination, surveillance or sanctioned uses.
Provider-reported. Ask for certificates or a data processing agreement before you sign.
Other places you can receive this provider's data, useful if your team already buys through a cloud marketplace.
Buyers rate four things: data quality, volume and coverage, value for money and service.
from 2 reviews
TV and out-of-home spend estimates for Spain gave us a defensible share-of-voice view for pitches. Digital estimates are rougher, which they acknowledge. Creative archive search is fast.
Pablo D., Media planning director, Independent media agency
Seeing sell-out by store cluster rather than national totals showed where our promotions worked in the north and failed in the south. Good data, but the three-country tier was more than our budget allowed this year.
Giulia B., Brand manager, Italian food manufacturer