Viewing of linear TV and streaming services from a 5,200-household opt-in panel in Italy and Spain, delivered only as aggregated audiences by programme and demographic.
Data product · Listing updated 11 Nov 2026
Italy, Spain
Overnight for linear TV, three days for streaming
5,200 panel households, about 12,800 individuals
Mid-market, Enterprises, Academia and research
Opt-in household panel with TV and router meters
Address-based recruitment, audio-matching and router meters, weighting to official population statistics; aggregate outputs only
Audience measurement for broadcasters, streaming services, agencies and advertisers, built on an opt-in household panel and delivered only as aggregates.
The panel includes 3,100 households in Italy and 2,100 in Spain recruited from address-based samples and weighted to official population statistics. Linear viewing is captured by audio-matching meters and streaming by a router-level meter that identifies the service and title on connected TVs; viewing on phones and laptops is not measured, which under-states streaming among younger adults. Panel members give explicit consent, receive incentives and can leave at any time. Data leave the panel system only as aggregates with at least 30 panel members per cell, so no household-level or person-level records are ever delivered.
11 fields as documented by Vetrina Retail & Media Measurement.
| Field | Type | Description | Example |
|---|---|---|---|
| date | date | Broadcast or viewing date | — |
| country | string | IT or ES | — |
| channel_or_service | string | TV channel or streaming service | — |
| programme_title | string | Programme or streaming title | — |
| daypart | string | Standard daypart, e.g. prime time | — |
| demographic_cell | string | Age band, gender and region combination | — |
| avg_audience | number | Average minute audience projected to the population | — |
| reach | number | People who watched at least one minute, projected | — |
| share_pct | number | Share of total TV viewing in the time slot | — |
| ad_break_audience | number | Average audience during commercial breaks | — |
| panel_base | integer | Unweighted panel members in the cell (minimum 30) | — |
Free sample available on request
The provider sends a sample file so you can test fit and quality before you buy.
Prices in EUR, as published by Vetrina Retail & Media Measurement
custom campaign post-evaluation
one country, all measures
Converted amounts use DataStoa display rates and are approximate. Vetrina Retail & Media Measurement quotes the final price, taxes and terms.
Request detailed pricing2 countries.
Time coverage: 2019 to present.
Provider-reported
Latency: Overnight for linear TV, three days for streaming
DataStoa has not audited these figures. Ask the provider how they are measured, or test them on a sample.
The licence is agreed directly between you and Vetrina Retail & Media Measurement. This summary is provider-reported; the linked terms prevail.
Not listed: use in commercial products, AI / ML model training, AI retrieval and grounding, redistribution allowed, marketing and outreach. Ask Vetrina Retail & Media Measurement if you need any of these.
Retail sell-out, CPG share and advertising measurement for Southern Europe
Vetrina measures what sells in Southern European grocery and drugstore channels and what advertisers spend to sell it. Retail sell-out comes from partner retailers' point-of-sale feeds, and media data from monitored TV, digital and out-of-home inventory plus an opt-in household panel.
Also available on: Snowflake Marketplace, Microsoft Azure
What buyers say about Vetrina Retail & Media Measurement. Reviews cover the provider, not only this listing.
from 2 reviews
TV and out-of-home spend estimates for Spain gave us a defensible share-of-voice view for pitches. Digital estimates are rougher, which they acknowledge. Creative archive search is fast.
Pablo D., Media planning director, Independent media agency
Seeing sell-out by store cluster rather than national totals showed where our promotions worked in the north and failed in the south. Good data, but the three-country tier was more than our budget allowed this year.
Giulia B., Brand manager, Italian food manufacturer