TV and streaming data

TV and streaming data measures who watches what, when and on which platform. Broadcasters, streaming services, advertisers, agencies, producers and investors use it to plan media, price inventory, commission content and track platform performance.

Typical fields

• Program or title, network or service, episode and genre
• Air date and time or streaming window
• Audience estimates: reach, ratings, share and minutes viewed
• Demographic breakdowns such as age and gender bands
• Device and platform: linear, connected TV, mobile
• Ad occurrences and pod positions
• Market or region

Sources and collection

Measurement methods differ. Panel-based measurement records viewing in a recruited, representative set of households and projects it to the population. Census-style or return-path data comes from set-top boxes, smart TVs using automatic content recognition with viewer consent, or streaming logs; it offers large samples but skews toward certain devices and operators. Many products blend the two.

Delivery and pricing

Delivered through planning tools, APIs and file exports. Pricing usually depends on markets, granularity (minute-level or program-level), demographic detail, history and number of users.

Before you buy

• Ask whether figures are panel-based, census-based or hybrid, and how they are projected.
• Check panel size and composition, especially for small channels and narrow demographics.
• Confirm how smart-TV viewing data was consented and de-identified.
• Check which streaming platforms are measured directly and which are modeled.
• Review rights to share figures with clients or publish them.