Influencer data

Influencer data profiles creators on social and video platforms: who they are, who follows them, what they post and how audiences engage. Brands, agencies, influencer platforms and investors use it to find creators, vet audiences, plan campaigns and benchmark results.

Typical fields

• Creator handle, platform and profile link
• Follower count and growth over time
• Engagement rate and average views, likes and comments
• Content categories, languages and posting frequency
• Aggregated audience demographics and locations, estimated or creator-authorized
• Authenticity indicators such as suspicious-follower share
• Brand mentions and sponsored-post history

Sources and collection

Providers collect public profile and post data through platform APIs where available and from public pages, subject to platform terms and data protection law. Audience demographics are either estimated from samples of followers or taken from platform insights shared by creators who connect their accounts.

Delivery and pricing

Usually delivered through a search tool, with APIs and exports for platforms and agencies. Pricing is a subscription based on searches, profiles unlocked, platforms covered and API volume.

Before you buy

• Ask how fake followers and engagement pods are detected, and how often scores are recalculated.
• Check whether audience demographics are estimated or creator-authorized.
• Confirm how data is collected and whether that respects platform terms and privacy law.
• Check coverage of the platforms and markets you care about.
• Review how creators can request correction or removal of their profiles.