Creator discovery and vetting data for brands and agencies running influencer campaigns in Korea and Japan.
What's included
- 210,000 public creator accounts with at least 10,000 followers, across major video and photo platforms
- Followers, 30-day follower growth, average views and engagement rate
- Content categories, posting frequency and brands mentioned in the last 90 days
- Estimated audience age and gender splits and audience country, delivered as aggregates only
- An estimate of suspicious or inactive followers
How buyers use it
- Shortlisting creators by category, audience fit and engagement
- Checking past brand collaborations before signing a creator
- Measuring campaign reach and engagement against benchmarks
- Tracking which creators drive category conversation
Coverage and methodology
Seoulwave collects metrics from creators' public profiles and public posts, within platform terms. Audience demographics are modelled from aggregate signals and are only ever delivered as percentages for a creator's whole audience; no data about individual followers is collected or sold. Suspicious-follower estimates use growth patterns and engagement anomalies and should be read as indicators, not proof. Creators can ask for their profile to be removed. Metrics refresh weekly, with history from 2020.