Weekly scanned sales in units and value by SKU and store cluster from 11,800 partner grocery and drugstore outlets in Italy, Spain and France, with price and promotion flags.
Data product · Listing updated 11 Nov 2026
France, Italy, Spain
Every Wednesday for the week ending Sunday
11,800 outlets and about 410,000 active EANs
Mid-market, Enterprises
Point-of-sale feeds licensed from partner grocery and drugstore retailers
Weekly retailer feeds harmonized to the Vetrina product dictionary and projected to the market universe
Weekly point-of-sale data from partner retailers, aggregated to store clusters so no single store or retailer is exposed.
Data comes from licensed agreements with partner retailers covering 11,800 outlets: roughly 4,900 in Italy, 3,600 in Spain and 3,300 in France. Partner coverage is strongest in supermarkets and drugstores and lighter in hard discount, so projected market totals are calculated with universe weights from our annual store census, and the projection factor is published on every row. Clusters always contain at least eight stores from at least two retail groups, which keeps each retailer's data confidential. Weeks close on Sunday and are delivered on Wednesday.
14 fields as documented by Vetrina Retail & Media Measurement.
| Field | Type | Description | Example |
|---|---|---|---|
| week_ending | date | Sunday that closes the trading week | — |
| country | string | ISO 3166-1 alpha-2 country code | — |
| store_cluster_id | string | Cluster of at least eight stores from two or more retail groups | — |
| banner_type | string | hypermarket, supermarket, discount or drugstore | — |
| region_nuts2 | string | NUTS 2 region code | — |
| ean | string | Product barcode (EAN-13) | — |
| brand | string | Brand from the Vetrina dictionary | — |
| category | string | Vetrina category | — |
| units_sold | number | Units scanned in the week | — |
| value_sales_eur | number | Value sales including VAT, EUR | — |
| avg_price_eur | number | Average shelf price paid, EUR | — |
| promo_flag | string | tpr, multibuy, display or none | — |
| weighted_distribution | number | Share of category sales in stores stocking the SKU | — |
| projection_factor | number | Factor used to project the cluster to the market universe | — |
Real rows from the provider's sample file. Personal data is masked before anything is shown.
| week_endingstring | countrystring | store_cluster_idstring | banner_typestring | eanstring | brandstring | units_soldstring | value_sales_eurstring | promo_flagstring |
|---|---|---|---|---|---|---|---|---|
| 2026-11-01 | IT | IT-SUP-NW-03 | supermarket | 8000000000017 | Demo Pasta | 18420 | 23944.60 | tpr |
| 2026-11-01 | ES | ES-DRG-CT-01 | drugstore | 8400000000025 | Example Care | 3120 | 8392.80 | none |
| 2026-11-01 | FR | FR-HYP-IDF-02 | hypermarket | 3000000000031 | Sample Café | 9655 | 38523.45 | multibuy |
Prices in EUR, as published by Vetrina Retail & Media Measurement
one category, one country
multi-category, three countries
Converted amounts use DataStoa display rates and are approximate. Vetrina Retail & Media Measurement quotes the final price, taxes and terms.
Request detailed pricing3 countries.
Time coverage: 2016 to present.
Provider-reported
Latency: Every Wednesday for the week ending Sunday
DataStoa has not audited these figures. Ask the provider how they are measured, or test them on a sample.
The licence is agreed directly between you and Vetrina Retail & Media Measurement. This summary is provider-reported; the linked terms prevail.
Not listed: use in commercial products, AI / ML model training, AI retrieval and grounding, redistribution allowed, marketing and outreach, research use. Ask Vetrina Retail & Media Measurement if you need any of these.
Retail sell-out, CPG share and advertising measurement for Southern Europe
Vetrina measures what sells in Southern European grocery and drugstore channels and what advertisers spend to sell it. Retail sell-out comes from partner retailers' point-of-sale feeds, and media data from monitored TV, digital and out-of-home inventory plus an opt-in household panel.
Also available on: Snowflake Marketplace, Microsoft Azure
What buyers say about Vetrina Retail & Media Measurement. Reviews cover the provider, not only this listing.
from 2 reviews
TV and out-of-home spend estimates for Spain gave us a defensible share-of-voice view for pitches. Digital estimates are rougher, which they acknowledge. Creative archive search is fast.
Pablo D., Media planning director, Independent media agency
Seeing sell-out by store cluster rather than national totals showed where our promotions worked in the north and failed in the south. Good data, but the three-country tier was more than our budget allowed this year.
Giulia B., Brand manager, Italian food manufacturer