Detected ad creatives across 240 TV channels, 3,500 websites, 400 apps and out-of-home sites in Italy, Spain, Portugal and France, with estimated spend by advertiser and brand.
Data product · Listing updated 11 Nov 2026
France, Italy, Portugal, Spain
TV within 24 hours; digital daily; out-of-home monthly
About 70,000 new creatives a month
Small and medium businesses, Mid-market, Enterprises
Monitored TV broadcasts, websites, apps, public ad libraries and out-of-home inventory feeds
Audio fingerprinting for TV, automated profile-free browsing for digital, inventory feeds and field audits for out-of-home; human coding of new creatives
Competitive advertising intelligence that shows who is advertising, where, with which creative and roughly how much they spend.
TV is captured from 240 channels using audio fingerprinting, and new creatives are coded by people within 24 hours. Digital ads are collected by automated browsing of 3,500 websites and 400 apps in profile-free sessions, plus public political and social ad libraries where they exist. Out-of-home coverage relies on site owners' inventory feeds and field audits in 14 cities. Spend estimates apply published rate cards and an estimated discount by channel; treat them as directional, with the widest error for programmatic display, where prices vary most.
14 fields as documented by Vetrina Retail & Media Measurement.
| Field | Type | Description | Example |
|---|---|---|---|
| creative_id | string | Vetrina creative ID | — |
| country | string | Country where the ad ran | — |
| advertiser | string | Advertiser legal or trading name | — |
| parent_company | string | Ultimate parent company of the advertiser | — |
| brand | string | Advertised brand | — |
| product_category | string | Vetrina advertising category | — |
| channel_type | string | tv, display, video, social or ooh | — |
| media_owner | string | Broadcaster, publisher or out-of-home operator | — |
| first_seen | date | First detection date | — |
| last_seen | date | Latest detection date | — |
| insertions | integer | Detected spots or placements | — |
| est_spend_ratecard_eur | number | Estimated spend at rate card, EUR | — |
| est_spend_net_eur | number | Estimated net spend after typical discounts, EUR | — |
| creative_url | string | Link to the stored creative asset | — |
Real rows from the provider's sample file. Personal data is masked before anything is shown.
| creative_idstring | countrystring | advertiserstring | brandstring | channel_typestring | first_seenstring | insertionsstring | est_spend_net_eurstring |
|---|---|---|---|---|---|---|---|
| cr_55a1 | IT | Example Foods S.p.A. | Demo Pasta | tv | 2026-10-12 | 214 | 186000 |
| cr_55a2 | ES | Sample Telecom S.A. | Demo Mobile | video | 2026-10-20 | 3410 | 42000 |
| cr_55a3 | PT | Demo Motors Lda. | Demo EV | ooh | 2026-09-30 | 85 | 61000 |
Prices in EUR, as published by Vetrina Retail & Media Measurement
one country, all channels, dashboard
one country, API and file delivery
Converted amounts use DataStoa display rates and are approximate. Vetrina Retail & Media Measurement quotes the final price, taxes and terms.
Request detailed pricing4 countries.
Time coverage: 2014 to present.
Provider-reported
Latency: TV within 24 hours; digital daily; out-of-home monthly
DataStoa has not audited these figures. Ask the provider how they are measured, or test them on a sample.
The licence is agreed directly between you and Vetrina Retail & Media Measurement. This summary is provider-reported; the linked terms prevail.
Not listed: use in commercial products, AI / ML model training, AI retrieval and grounding, redistribution allowed, research use. Ask Vetrina Retail & Media Measurement if you need any of these.
Retail sell-out, CPG share and advertising measurement for Southern Europe
Vetrina measures what sells in Southern European grocery and drugstore channels and what advertisers spend to sell it. Retail sell-out comes from partner retailers' point-of-sale feeds, and media data from monitored TV, digital and out-of-home inventory plus an opt-in household panel.
Also available on: Snowflake Marketplace, Microsoft Azure
What buyers say about Vetrina Retail & Media Measurement. Reviews cover the provider, not only this listing.
from 2 reviews
TV and out-of-home spend estimates for Spain gave us a defensible share-of-voice view for pitches. Digital estimates are rougher, which they acknowledge. Creative archive search is fast.
Pablo D., Media planning director, Independent media agency
Seeing sell-out by store cluster rather than national totals showed where our promotions worked in the north and failed in the south. Good data, but the three-country tier was more than our budget allowed this year.
Giulia B., Brand manager, Italian food manufacturer