Monthly brand and manufacturer share, distribution and promotion pressure for 260 grocery, household and personal-care categories across Italy, Spain and France.
Data product · Listing updated 11 Nov 2026
France, Italy, Spain
Published 10 working days after month end
260 categories and about 9,000 brands
Small and medium businesses, Mid-market, Enterprises
Projected retail sell-out panel from partner retailers
Monthly aggregation of weekly point-of-sale data with universe projection
A ready-made category scorecard built on Vetrina's projected sell-out panel, for teams that need share and distribution trends without working with SKU-level files.
Metrics are computed from the projected point-of-sale panel described in Vetrina's sell-out listing and cover 260 categories in food, beverages, household and personal care. Share is calculated on projected market totals; the projection method and panel coverage by channel are documented in every delivery, including the known under-coverage of hard discount. Brands are mapped to manufacturers using public company information and manufacturers' own product registrations with Vetrina. Brands below 0.3% value share are grouped as "other" in the standard file and can be broken out on request.
12 fields as documented by Vetrina Retail & Media Measurement.
| Field | Type | Description | Example |
|---|---|---|---|
| month | date | First day of the reporting month | — |
| country | string | ISO 3166-1 alpha-2 country code | — |
| channel | string | hypermarket, supermarket, discount, drugstore or total | — |
| category | string | Vetrina category | — |
| manufacturer | string | Owning manufacturer or private label | — |
| brand | string | Brand | — |
| value_share_pct | number | Share of category value sales | — |
| volume_share_pct | number | Share of category volume sales | — |
| weighted_distribution | number | Weighted distribution, 0–100 | — |
| promo_share_pct | number | Share of the brand's value sold on promotion | — |
| avg_discount_depth_pct | number | Average promotional discount | — |
| price_index | number | Average price versus category average (= 100) | — |
Free sample available on request
The provider sends a sample file so you can test fit and quality before you buy.
Prices in EUR, as published by Vetrina Retail & Media Measurement
category deep-dive report
one category, three countries
Converted amounts use DataStoa display rates and are approximate. Vetrina Retail & Media Measurement quotes the final price, taxes and terms.
Request detailed pricing3 countries.
Time coverage: 2016 to present.
Provider-reported
Latency: Published 10 working days after month end
DataStoa has not audited these figures. Ask the provider how they are measured, or test them on a sample.
The licence is agreed directly between you and Vetrina Retail & Media Measurement. This summary is provider-reported; the linked terms prevail.
Not listed: use in commercial products, AI / ML model training, AI retrieval and grounding, redistribution allowed, marketing and outreach. Ask Vetrina Retail & Media Measurement if you need any of these.
Retail sell-out, CPG share and advertising measurement for Southern Europe
Vetrina measures what sells in Southern European grocery and drugstore channels and what advertisers spend to sell it. Retail sell-out comes from partner retailers' point-of-sale feeds, and media data from monitored TV, digital and out-of-home inventory plus an opt-in household panel.
Also available on: Snowflake Marketplace, Microsoft Azure
What buyers say about Vetrina Retail & Media Measurement. Reviews cover the provider, not only this listing.
from 2 reviews
TV and out-of-home spend estimates for Spain gave us a defensible share-of-voice view for pitches. Digital estimates are rougher, which they acknowledge. Creative archive search is fast.
Pablo D., Media planning director, Independent media agency
Seeing sell-out by store cluster rather than national totals showed where our promotions worked in the north and failed in the south. Good data, but the three-country tier was more than our budget allowed this year.
Giulia B., Brand manager, Italian food manufacturer