Logistics optimization plans routes, modes and capacity to move goods faster and cheaper. External data shows conditions outside your own network, from road congestion to ocean schedules and market freight rates.
Freight rates data provides spot and contract rates and indices for ocean, air and road lanes, which supports budgeting, tender benchmarking and mode choice. Traffic data gives road speeds, congestion and incidents by segment and time of day, which improves route planning and delivery estimates. Vessel tracking data from AIS shows ship positions, port calls and waiting times, which helps predict arrivals and port congestion.
A typical workflow
- Benchmark lanes and carriers against market rates.
- Plan routes and schedules with historical and live traffic patterns.
- Track shipments in transit and update arrival estimates.
- Review performance and renegotiate where costs are out of line.
What to check before you buy
Ask how rate indices are built, including sample size and lanes covered, and whether they reflect spot or contract prices. For traffic data, check road coverage and update latency. For AIS, check coverage in your ports and how arrival predictions are validated.