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DataStoa

Plazuela Mobility Analytics

Demo listing

Aggregated footfall and mobility flows for Spain and Portugal

3.8(1)
Places
410,000
Municipalities
8,400
Minimum cell
k ≥ 20

Data from Plazuela Mobility Analytics

3 published listings.

Aggregated foot traffic for retail places in Spain and Portugal

Daily visit estimates, dwell times and visitor home-area mix for 410,000 shops, malls and restaurants in Spain and Portugal, aggregated and anonymized with k-anonymity thresholds.

Foot traffic data Free sample3.8(1)Demo listing
Coverage
2 countries
History
Since 2021
Refresh
Daily
Delivery
Amazon S3 +3
from €0.60 per place per month of daily history
Published 2026-10-16

About Plazuela Mobility Analytics

Plazuela turns aggregated, anonymized mobile signals into visit counts and travel flows for Spain and Portugal. Retailers, real-estate investors and public bodies use it to compare locations and plan services.

Data sources and methods

Where the data comes from
Aggregated network-event counts from a telecom partner, a consented mobile-app panel, and official population, census and tourism statistics used for calibration.
How it is collected
Signals are aggregated and anonymized by the source before Plazuela receives them; counts are expanded to the population with census weights and suppressed below k-anonymity thresholds.
What sets it apart
Municipality and census-tract coverage across Iberia, documented anonymization (k ≥ 20 per cell), and calibration to official statistics.

Use cases

What the provider licenses its data for, and what it does not allow.

Intended uses

Site selection, retail benchmarking, tourism planning, transport planning and public-policy research.

Not allowed

Re-identification attempts; tracking or targeting individuals or devices; surveillance of people or groups.

DataStoa's acceptable use policy applies on top: no re-identification, discrimination, surveillance or sanctioned uses.

Compliance and security

Provider-reported. Ask for certificates or a data processing agreement before you sign.

Certifications

None listed

Privacy laws they comply with

  • GDPR

Integrations

Other places you can receive this provider's data, useful if your team already buys through a cloud marketplace.

  • Databricks Marketplace

Reviews

Buyers rate four things: data quality, volume and coverage, value for money and service.

3.8
3.8

from 1 review

Data quality
4.0
Volume and coverage
3.0
Value for money
4.0
Customer service
4.0
  • 3.8 Verified purchaseDemo listing11 Nov 2026

    Good city coverage, gaps in small towns

    Visit trends for our Madrid and Barcelona clubs tracked our own check-in data closely. In smaller towns many places fall below their privacy thresholds and return no figures, which is the right call but limits what we can compare.

    Data quality
    4/5
    Volume and coverage
    3/5
    Value for money
    4/5
    Customer service
    4/5

    Javier M., Expansion manager, Spanish fitness chain