Daily counts of domestic and international visitors by province, municipality and country of origin, with overnight stays and length of stay, for tourism boards, hotels and retailers.
Data product · Listing updated 11 Nov 2026
Portugal, Spain
Daily data with a 3-day lag
About 8,400 municipalities and 120 origin countries
Small and medium businesses, Mid-market, Enterprises, Public sector
Aggregated roaming and domestic network-event counts from a telecom partner, calibrated to official tourism statistics
Aggregated at source; origin assigned from the SIM's home network; monthly calibration
Who visits a destination, from where, and for how long, measured daily rather than from annual surveys.
Daily visitor counts for each province, district and tourist municipality, split into international visitors, domestic overnight visitors and day-trippers. International visitors are broken down by country of origin for about 120 countries; domestic visitors by home region. Each row includes overnight stays, average length of stay and year-on-year change, and a suppression flag for small cells.
Counts come from aggregated network events supplied by a telecom partner. Country of origin is taken from the home network of a roaming SIM, so it reflects where the phone contract is registered, not citizenship. Signals are aggregated on the partner's systems before delivery, expanded using roaming market shares and calibrated monthly against official tourism statistics. No device-level data, routes or accommodation addresses are used or delivered, and any cell below 20 distinct devices is suppressed. Data is available from 2021 with a three-day lag, through a dashboard or as daily files.
10 fields as documented by Plazuela Mobility Analytics.
| Field | Type | Description | Example |
|---|---|---|---|
| date | date | Visit date | — |
| area_id | string | Province, district or municipality code | — |
| area_level | string | province, district or municipality | — |
| origin_country_code | string | Home-network country of the visitor's SIM | — |
| visitor_type | string | international, domestic_overnight or day_tripper | — |
| visitors | integer | Distinct visitors expanded to the population | — |
| overnight_stays | integer | Nights spent in the area | — |
| avg_length_of_stay_nights | number | Average nights per visitor | — |
| yoy_change_pct | number | Change versus the same day last year (weekday aligned) | — |
| suppressed | boolean | True when the cell fell below the k = 20 threshold | — |
Real rows from the provider's sample file. Personal data is masked before anything is shown.
| datestring | area_idstring | origin_country_codestring | visitor_typestring | visitorsstring | avg_length_of_stay_nightsstring |
|---|---|---|---|---|---|
| 2026-08-15 | ES-PROV-07 | GB | international | 48200 | 6.8 |
| 2026-08-15 | ES-PROV-07 | DE | international | 39100 | 7.4 |
| 2026-08-15 | PT-DIST-08 | FR | international | 12700 | 5.2 |
| 2026-08-15 | PT-DIST-08 | PT | domestic_overnight | 18300 | 3.9 |
Prices in EUR, as published by Plazuela Mobility Analytics
one region, dashboard plus monthly file
both countries, daily files
Converted amounts use DataStoa display rates and are approximate. Plazuela Mobility Analytics quotes the final price, taxes and terms.
Request detailed pricing2 countries.
Time coverage: 2021 to present.
Provider-reported
Latency: Daily data with a 3-day lag
DataStoa has not audited these figures. Ask the provider how they are measured, or test them on a sample.
The licence is agreed directly between you and Plazuela Mobility Analytics. This summary is provider-reported; the linked terms prevail.
Not listed: use in commercial products, AI / ML model training, AI retrieval and grounding, redistribution allowed, marketing and outreach. Ask Plazuela Mobility Analytics if you need any of these.
Aggregated footfall and mobility flows for Spain and Portugal
Plazuela turns aggregated, anonymized mobile signals into visit counts and travel flows for Spain and Portugal. Retailers, real-estate investors and public bodies use it to compare locations and plan services.
Also available on: Databricks Marketplace
What buyers say about Plazuela Mobility Analytics. Reviews cover the provider, not only this listing.
from 1 review
Visit trends for our Madrid and Barcelona clubs tracked our own check-in data closely. In smaller towns many places fall below their privacy thresholds and return no figures, which is the right call but limits what we can compare.
Javier M., Expansion manager, Spanish fitness chain