Daily visit estimates, dwell times and visitor home-area mix for 410,000 shops, malls and restaurants in Spain and Portugal, aggregated and anonymized with k-anonymity thresholds.
Data product · Listing updated 11 Nov 2026
Portugal, Spain
Daily data with a 3-day lag
About 410,000 places and 150 million place-day rows a year
Small and medium businesses, Mid-market, Enterprises, Public sector
Aggregated telecom network events and a consented mobile-app panel
Aggregated at source, expanded with census weights, and suppressed below 20 devices per cell
Compare how busy places are, and where their visitors come from, without any device-level data.
For each retail place: daily estimated visits, median dwell time, an hour-of-week visit profile, and the share of visitors by home province or district. Places carry a stable ID, name, brand, category and coordinates, and a confidence band reflecting the underlying sample. Monthly roll-ups by brand, shopping centre and municipality are included for benchmarking.
All outputs are aggregated: Plazuela never receives or delivers device identifiers, individual trajectories or home locations. Our telecom partner and app panel aggregate signals on their own systems, and we receive counts per place and day. Counts are expanded to the resident population using census weights, and any place-day or home-area cell based on fewer than 20 distinct devices is suppressed. Visit estimates are validated against door-counter data from partner retailers, with a typical error band shown per place. Daily data arrives with a three-day lag. Coverage includes about 410,000 places across mainland Spain, the Balearic and Canary Islands, and Portugal including Madeira and the Azores.
13 fields as documented by Plazuela Mobility Analytics.
| Field | Type | Description | Example |
|---|---|---|---|
| place_id | string | Stable Plazuela place ID | — |
| place_name | string | Place name | — |
| brand | string | Brand or chain, where applicable | — |
| category | string | Retail category | — |
| municipality_code | string | INE (Spain) or DGT (Portugal) municipality code | — |
| latitude | number | Place latitude | — |
| longitude | number | Place longitude | — |
| date | date | Visit date | — |
| estimated_visits | integer | Visits expanded to the population | — |
| median_dwell_minutes | number | Median visit duration | — |
| visitor_home_mix | json | Share of visitors by home province or district; small cells suppressed | — |
| hourly_profile | json | Share of visits by hour of the week | — |
| confidence_band | string | high, medium or low, based on sample size | — |
Real rows from the provider's sample file. Personal data is masked before anything is shown.
| place_idstring | place_namestring | categorystring | municipality_codestring | datestring | estimated_visitsstring | median_dwell_minutesstring |
|---|---|---|---|---|---|---|
| pz_28079_0912 | Demo Supermercado Centro | grocery | 28079 | 2026-11-01 | 2140 | 14 |
| pz_08019_4471 | Example Moda Diagonal | apparel | 08019 | 2026-11-01 | 860 | 22 |
| pz_PT1106_0023 | Sample Café Baixa | cafe | 1106 | 2026-11-01 | 530 | 31 |
Prices in EUR, as published by Plazuela Mobility Analytics
per place per month of daily history
one country, all retail places
Converted amounts use DataStoa display rates and are approximate. Plazuela Mobility Analytics quotes the final price, taxes and terms.
Request detailed pricing2 countries.
Time coverage: 2021 to present.
Provider-reported
Latency: Daily data with a 3-day lag
DataStoa has not audited these figures. Ask the provider how they are measured, or test them on a sample.
The licence is agreed directly between you and Plazuela Mobility Analytics. This summary is provider-reported; the linked terms prevail.
Not listed: AI / ML model training, AI retrieval and grounding, redistribution allowed, marketing and outreach, research use. Ask Plazuela Mobility Analytics if you need any of these.
Aggregated footfall and mobility flows for Spain and Portugal
Plazuela turns aggregated, anonymized mobile signals into visit counts and travel flows for Spain and Portugal. Retailers, real-estate investors and public bodies use it to compare locations and plan services.
Also available on: Databricks Marketplace
What buyers say about Plazuela Mobility Analytics. Reviews cover the provider, not only this listing.
from 1 review
Visit trends for our Madrid and Barcelona clubs tracked our own check-in data closely. In smaller towns many places fall below their privacy thresholds and return no figures, which is the right call but limits what we can compare.
Javier M., Expansion manager, Spanish fitness chain