Mobile app data

Mobile app data estimates how apps perform across app stores and devices: downloads, revenue, active users, retention, store rankings, ratings and reviews. App developers benchmark competitors, marketers plan user acquisition, investors track companies whose business runs through apps and product teams spot category trends.

Typical fields

• App ID, name, publisher and store
• Country and date or month
• Estimated downloads and in-app revenue
• Daily and monthly active users, retention and session metrics
• Category rank and store ranking position
• Ratings, review counts and version history
• Publisher-to-company and ticker mapping for investors

Sources and methods

Store rankings, ratings and metadata are collected from public app store pages. Downloads and revenue are estimated by modelling the relationship between rankings and known figures from developers who share their data. Usage and retention metrics come from consented device panels or SDK data. Each method has blind spots, such as smaller countries, alternative Android stores or apps with few panel users.

Delivery and pricing

Data is delivered through web platforms, APIs and bulk files or data shares. Pricing is usually an annual subscription by number of apps, countries and metrics, with higher tiers for usage data, deeper history and investor ticker mapping.

Before you buy

• Ask which metrics are observed and which are modelled.
• Validate estimates against apps whose real figures you know.
• Check coverage of the stores and countries you need.
• Ask how the usage panel is consented and weighted.
• Confirm point-in-time history if you plan to backtest.