Website traffic data

Website traffic data estimates how many visits a domain receives and how people engage with it: visits, unique visitors, pages per visit, visit duration, bounce rate, traffic sources and audience geography. Marketers benchmark competitors, sales teams prioritise accounts, investors track online demand for listed companies and product teams size markets.

Typical fields

• Domain or subdomain
• Period (day, week or month) and country
• Estimated visits and unique visitors
• Pages per visit, visit duration and bounce rate
• Traffic source split: direct, search, social, referral and paid
• Desktop and mobile split
• Rank within country or category

Sources and methods

Most providers do not measure traffic directly. They model it from consented consumer panels, browser extensions or apps, clickstream data from partners, public signals and direct measurement from sites that connect their own analytics. Models scale panel observations up to the whole population, so accuracy varies by site size, country and device. Because panels involve people, reputable providers aggregate results and do not sell individual browsing histories.

Delivery and pricing

Data is sold through web platforms, APIs and bulk feeds. Pricing is usually tiered by number of domains, countries, history, metrics and API volume. Investor-grade feeds with ticker mapping and point-in-time history cost more.

Before you buy

• Ask how the panel is recruited, consented and weighted.
• Test estimates against sites whose true traffic you know.
• Check accuracy for small sites and your target countries.
• Confirm whether in-app traffic is included.
• For investment use, ask for point-in-time history.