How to find, evaluate, license and sell business data, from the team that runs the marketplace.
Playbook · 5 min read
Twelve questions that separate reliable data providers from persuasive ones, covering sources and rights, coverage, accuracy, freshness, delivery, pricing and what happens when you stop.
DataStoa Editorial · 2 Nov 2026
Playbook · 7 min read · 17 Oct 2026
A practical playbook for data sellers: choose a pricing model, build tiers around coverage, freshness and usage rights, publish a starting price and avoid the mistakes that stall deals.
Playbook · 6 min read · 1 Oct 2026
What buyers check in the first minute, and how to answer it: a specific title, honest coverage, a complete data dictionary, defensible quality metrics and a sample that matches the real file.
Playbook · 5 min read · 27 Sep 2026
How to request a data sample that tells you something, and the seven tests to run on it: schema, match rate, fill rate, accuracy, freshness, consistency over time and duplicates.