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Tillroll Spend InsightsVerified4.1(2) United KingdomDemo listing

UK card spend panel by merchant, mapped to tickers

Daily aggregated debit and credit card spend for 42,000 UK merchants from a de-identified panel of 2.4 million consumers, mapped point in time to 640 listed tickers since 2017.

from £60,000 / year

Spec sheet

Data product · Listing updated 11 Nov 2026

Coverage
1 country

Show the country
Europe (1)

United Kingdom

History
Since 2017
Update frequency
Daily

Daily aggregates at T+3 days

Volume
42,000 entities

42,000 merchants built from about 1.9 billion underlying transactions

Suitable for

Mid-market, Enterprises

Delivery methods
  • Snowflake share
  • Amazon S3
  • SFTP
Formats
  • Parquet
  • CSV
Data source

De-identified card transactions from issuing partners and consented open-banking connections

Collection method

Merchant-string cleaning and brand mapping; aggregation with minimum panel thresholds; reweighting to national statistics

Overview

See how UK consumer brands are trading weeks before they report, from aggregated card spend.

What's included

Daily spend, transaction counts, active panelists and average ticket for about 42,000 merchants, split by online and in-store channel, with brand, parent company and ticker mappings. Each series is available raw and reweighted to national spending statistics. Every row carries the timestamp it was first published, and mapping changes are versioned so backtests use the mapping that applied at the time.

How buyers use it

  • Nowcast quarterly revenue for listed UK retailers, restaurants and travel companies
  • Compare market share between brands and channels
  • Detect demand inflections around promotions, price changes and openings
  • Track discretionary spending as a macro indicator

Coverage and methodology

The panel combines de-identified card transactions from issuing partners with consented open-banking connections, about 2.4 million active UK consumers in total. Data is de-identified before Tillroll receives it, and only aggregated outputs are delivered: any merchant-day cell with fewer than 50 distinct panelists is suppressed. Merchant descriptors are cleaned and mapped to brands with a mix of rules, models and analyst review, covering about 93% of panel spend. The panel skews slightly younger and more digital than the population, so weights by age, region and income are applied and documented. Data is delivered at T+3 days, with history from 2017. A compliance pack covering sourcing, consent, the DPIA summary and our MNPI policy is available to prospective buyers.

Data dictionary

12 fields as documented by Tillroll Spend Insights.

FieldTypeDescriptionExample
datedateTransaction date—
merchant_idstringTillroll merchant ID—
brandstringConsumer-facing brand—
tickerstringListed parent ticker valid on the date—
channelstringonline or in_store—
total_spend_gbpnumberPanel spend in GBP, weighted—
transaction_countintegerPanel transactions—
active_panelistsintegerDistinct panelists transacting—
avg_ticket_gbpnumberAverage transaction value—
yoy_growth_pctnumberWeekday-aligned year-on-year growth—
is_weightedbooleanTrue for reweighted series—
available_atdatetimeWhen the row was first published—

Sample

Real rows from the provider's sample file. Personal data is masked before anything is shown.

sample.csv7 columns · showing 3 of 3 rows
Sample preview: first 3 rows of sample.csv
datestringbrandstringtickerstringchannelstringtotal_spend_gbpstringtransaction_countstringyoy_growth_pctstring
2026-11-01Demo GrocersDEMOin_store1842300614203.8
2026-11-01Example FashionEXMPLonline4128709310-6.2
2026-11-01Sample Coffee Co.SMPLin_store964102188011.4

Pricing

Prices in GBP, as published by Tillroll Spend Insights

  • Yearly licence

    sector bundle, up to 100 tickers

    from £60,000
  • Yearly licence

    full ticker universe with history

    from £115,000
Free trial available

Converted amounts use DataStoa display rates and are approximate. Tillroll Spend Insights quotes the final price, taxes and terms.

Request detailed pricing

Coverage

1 country.

Europe

1 country
  • United Kingdom

Time coverage: 2017 to present.

Quality

Provider-reported

CompletenessShare of expected records present.
97%
Match rateShare of records matched to a standard entity or identifier.
93%

Latency: Daily aggregates at T+3 days

DataStoa has not audited these figures. Ask the provider how they are measured, or test them on a sample.

Licensing and usage rights

The licence is agreed directly between you and Tillroll Spend Insights. This summary is provider-reported; the linked terms prevail.

  • Internal analytics
  • Research use

Not listed: use in commercial products, AI / ML model training, AI retrieval and grounding, redistribution allowed, marketing and outreach. Ask Tillroll Spend Insights if you need any of these.

About Tillroll Spend Insights

Tillroll Spend InsightsVerified provider

Aggregated card, receipt and open-banking spend panels for investors

Tillroll builds de-identified consumer spending panels from consented card, e-receipt and open-banking data in the UK and US. Investors and consumer brands use its aggregated, ticker-mapped outputs to track sales trends before companies report.

Also available on: Snowflake Marketplace, AWS Data Exchange

Typical reply time
Within 3 hours
Response rate
99%
Certifications
ISO 27001, SOC 2
Privacy compliance
UK GDPR, GDPR, CCPA / CPRAProvider-reported

Reviews

What buyers say about Tillroll Spend Insights. Reviews cover the provider, not only this listing.

4.1
4.1

from 2 reviews

Data quality
4.5
Volume and coverage
4.0
Value for money
3.5
Customer service
4.5
  • 4.0 Verified purchaseDemo listing11 Nov 2026

    Best methodology documentation we have seen

    Our compliance team got complete answers to the due-diligence questionnaire, including consent and de-identification, within a week. The panel churn adjustments are explained in detail. It is not cheap, and the full universe tier is a stretch for us.

    Data quality
    4/5
    Volume and coverage
    4/5
    Value for money
    3/5
    Customer service
    5/5

    Priya S., Head of data strategy, Multi-strategy asset manager

  • 4.3 Verified purchaseDemo listing11 Nov 2026

    Tracks reported sales well for large UK retailers

    For the large retailers we cover, the panel's quarterly growth lined up with reported like-for-like sales closely enough to be useful ahead of trading updates. Ticker mapping handles brand portfolios properly. Smaller names are noisier, as the coverage notes say.

    Data quality
    5/5
    Volume and coverage
    4/5
    Value for money
    4/5
    Customer service
    4/5

    James C., Equity analyst, Long/short hedge fund

Questions buyers ask