Connected car data

Connected car data comes from telematics units, embedded modems and connected apps. In aggregated form it shows how vehicles are driven and how roads perform: trip volumes, speeds, harsh braking, hazard warnings, EV charging behavior and vehicle health trends. Buyers include road authorities, insurers, mapping and traffic companies, fleet managers, retailers and researchers.

Typical fields

• Road segment or zone identifier
• Time bucket
• Trip counts and average or percentile speeds
• Aggregated driving events such as harsh braking or acceleration
• Origin-destination flows between zones
• Vehicle class or powertrain, aggregated
• Panel size and sampling rate

Sources and collection

Data is collected from vehicles whose owners have agreed to data sharing through manufacturer, fleet or app terms. Because raw trip traces can reveal home and work locations, responsible providers remove identifiers, truncate trip ends and aggregate to segments or zones with minimum count thresholds before anything is shared.

Delivery and pricing

Delivered as aggregated historical files, cloud shares or near-real-time APIs. Pricing is typically an annual licence per region and product, with real-time feeds and finer granularity costing more.

Before you buy

• Ask how consent was obtained and how drivers can withdraw it.
• Check aggregation thresholds and whether trip origins and destinations are truncated.
• Understand panel composition: which brands, fleets and vehicle types are included.
• Ask how panel growth or loss over time is normalized for trend analysis.
• Note that precise location histories of identifiable vehicles cannot be listed on DataStoa.